Branding Yourself 2014 almost seems self obsessed and goes against all we have been taught to do since we were small children. We have been brought up to think of others, to concentrate our efforts not on ourselves but rather on good deeds and worthwhile causes. This still holds true however there is a very real case for ‘Branding Yourself’ and this is because, whether you believe it or not, Your Brand already exists.
Your Brand is the sum of all that you say and do, of all that you are, and how you affect your community and the people and groups around you. Most of us have been communicating digitally for many years; Facebook is now ten years old so if you were an early adopter there is a ten year history of you online via Facebook!
Wikipedia has this to say:
“Personal branding is the practice of people marketing themselves and their careers as brands…”
“Employers are now increasingly using social media tools in order to vet applicants before offering them interviews. Such techniques range from searching the applicants Facebook or Twitter feed to conducting large background checks using search engines and other tools”.
Marc Zillwig from his article in Forbes “Entrepreneurs Need to Brand Themselves First”
“Branding yourself means making yourself visible, and communicating via all avenues your personal value and what your stand for, with total clarity and consistency.”
and he quantifies how important branding is by this statement:
“Investors tell me that they invest in people, more than the idea.”
This rule does not apply alone to Entrepreneurs but for all of us even from the time of graduating from high school and applying to a good college or university. Competition is strong and the people that stand out or are branded are more likely to stand a better chance.
Digital Branding 2014
We are a digital society and our online reputation precedes us, before you meet a new person most often you have Googled them or been referred to them by a friend who knows them via Face book or some other social platform, our connections are connected. Our connections also tell a story about us, who we are connected to matters.
Know this, Your Brand already exists albeit it might be a thread of disconnected digital profiles that hold no real substance it is visible and what is known about you now. Therefore it makes great sense to take hold of the situation and Brand Yourself before someone else does.
How do you Brand Yourself in 2014?
This is a great question and one that has been asked countless times before and there are many thousands of Professional Coaches who can assist with this process and in time you may need their assistance. However if you want to start this journey today and it is best to start simply, at least to get the basics in place we have a simple step by step solution to this at www.yourpersonalbrandname.com. Your Brand will grow and change over time as your career and your life change, as time goes by you can introduce infographics, more video, interviews, podcasts etc.
A Personal Brand Website 2014
I believe, as do many others, that it is vitally important that you own your own website, meaning that the domain name is owned by you and the hosting is paid by you. You have total control of your site and name, it is not an extension of another platform. There are many third party platforms that you can belong to, and many of them are great, the only negative thing about them is that if their platform should disappear, so will your site. Over time Your Personal Brand may become very valuable, so it is important that you own it outright from the word go.
We provide a simple step by step process.At www.yourpersonalbrandname.com we ask you to fill in a form that provides us and your audience with sufficient information to get you on Your Personal Brand Journey.
Branding yourself can prove to be quite overwhelming when considering huge questions like “What makes you special, what is unique about you? What is Your purpose in life? These questions are daunting and for many put people off the whole process of Branding themselves.
I believe the answers to these questions come with time and strangely often change! as we progress through this amazing journey called life. Your Brand in many ways is an open journal of your thoughts and opinions; it is a space where you can provide for your followers interesting and engaging content. It is this content that will gain you recognition and connections and connections are the new business currency.
When you Brand Yourself with a Personal Brand Website www.JamesJones.com owned by you, you will have the ability to set up a blog and this is where your thoughts opinions and findings may be posted. It is this blog that will set you up as a thought leader within your particular area of expertise. This information is super powerful as you become an authority, it is from this people and companies will seek you out.
Your Personal Brand 2014
By Branding Yourself you will establish a following that listens to what you have to say, this is very valuable business equity and will be attractive to future employers or partners. As the world moves towards Professional Contract Employment as the new employment model you are establishing yourself as the CEO of Your Brand. Your Brand then has the ability to collaborate with a company for the duration of your Contract then move on upon completion of business. You and the business you collaborate with benefit from each other’s Brands, much like a well earned qualification, the journey has been marked with a successful outcome. Herein lies the beauty of evergreen marketing as your brand speaks of your collaboration with ‘Nike’ and their collaboration with you that produced the ‘Nike Airs’ (invented).
Branding Yourself 2014 is on your list of musts for 2014, do it now and take control of your digital profile it already exists.
Want to know more take a look at our frequently asked questions http://yourpersonalbrandname.com/