Grab Your Personal Brand Name Now
Decide on whether you are local or international, this will determine if you need a .com or a more local domain. Do you serve an international audience or is your potential client base local, remember to think about the future. Although you are currently working in a certain geographic location you may decide to move or your company may move you to another location. This problem can be quickly solved by buying a .com domain however it is quite wise to discover if it is available now. If it is, it may be wise to buy it now. If, however, you feel that your career and business is stable within your local environment, then settle for a local domain as this immediately tells your audience you are part of the local community.
How Do I Get My Own Domain Name?
It is very easy to buy a domain name, do it here: or you can visit “Go daddy” or “Hostgator”. If your business has a partner you should consider buying theirs as well. The sooner you buy your domain name the better before it is taken. Some people have discovered that their name is already taken and has been abused.
I know of many people that have chosen a Wix site, a free wordpress site or even a Blogger blog site, these are well and good as add-ons but they are not owned by you. You do not have final control over these sites; they also don’t give you the same amount of credibility that your own domain allows. When you have Your Personal Brand Name your email address will be Your Name which promotes further branding and recognition.
The Search Engines, Google, Bing and Yahoo will begin to love your name and you should, in a very short time, rank in search for your name. This means You can be found on Google, and of course adding extra links to your social profiles will help tremendously. If you have a common name or you want to be known for what you do then you consider adapting your name to something like “Johnthe Financeguy.com” or “DigitalJenny.com” it is up to you.
People will be impressed by your ownership of your name and your email address; it demonstrates that you know something about marketing, making it easier for people to remember you. Your Personal Brand Name provides a heightened level of confidence in your skills. This is your email and site forever, you are providing permanence to what you are doing, people know that you are going to be around, you are stable and offer transparency, and they can trust you.
It is this trust that is such a valuable quality, many of us will buy a product that is slightly more expensive than the generic because we know that we can trust the one that is known to us. It is the same with the products and services you are supplying, people are more likely to buy from you because they know You.
Over time you may want to add to your site in the form of a blog, this will grow your site and offer your domain name credibility and authority.
Owning Your Personal Brand name provides you with enviable by-line “Just Google Me”