Have You Googled yourself? Hmm most of us have. What did you find? Have You looked to see if You can get Your own domain name?
OK got it, What’s a domain name??? It is a www.janesmith.com, it is the name of a space on the Internet.
Here is a little technology! (don’t fall asleep please the interesting stuff comes after..)
The www.johnrodgers.com is called the fully qualified domain name
The ‘www’ bit is the hostname
The ‘Johnrodgers’ is the domain name and finally …you still with me?
The ‘.com’ is the Top level Domain or TLD
Why should You worry About Having Your Own Domain Name?
Like it or not Personal Branding is big right now and is not likely to slow down, in fact the rush has only just begun. The world is looking at websites and information differently. People, as we all know, like to buy or use the services of People they Know, Like and Trust. You need to be one of those people. So even if you don’t think you need it now, get it, because in a few years’ time you will need it.
If you have had some embarrassing moments with some of your online social accounts then Your Personal Brand Name will supersede these and in time your social dilemmas will fade as you will be branding yourself and this Google will place first. Secondly you do not want someone else to buy your name and use it for the wrong purposes.
If you want to be competitive in 2014 it is super important for you to claim your domain name as soon as possible before somebody else in the world does and you are left behind on this new marketing cycle.
If you are not sure how to do this simply click on this link, type in the name you want, and we will see if it is still available. Go here: http://yourpersonalbrandname.com The very first thing you need to do is check to see if Your name is still available. Only yesterday I was searching for my children’s domains to discover all three had been taken.
Personal Branding, whether you like it or not, will escalate next year and going forward those that don’t take the time and effort to create their Personal Brand will be left behind. The fact is, marketing companies have finally understood the well-known statistic that People do business with People they know like and Trust.
Choosing Your Domain Name
Before you choose your domain name, think about the type of domain. Is your business local or is it international? Are you planning to move abroad? Or will you be staying in the same country for the foreseeable future?
This will determine whether you should be getting a local country name i.e. .eu .au .co.za or an international name, the most popular being.com, closely followed by .net, and newly to the market .me
In the case of my children, I have decided to give them a .com domain, as they are young and there is a great likelihood that they will travel. However, on searching for their www.firstnamelastname.com, all three were already taken!!! My only way around this problem is to include their second names. Recently we Personally Branded a group of Financial Consultants some concentrating on geographically local clients, others with National, and still others that offer Offshore Investments, so a mix of domain names were chosen, both .com and local. It is often much easier to get your exact name within your own country, so you will have to consider your Personal Branding Purposes carefully.
Of course you are not limited to choosing just your name – you could choose to attach your name to what you do or offer i.e. www.Bradthefinanceman.com or www.Kitchenwizardjenny.com They should however connect to you. You are the ingredient that makes the difference. It is You that people are connecting with.
Often when buying Your Name you are given the choice of buying it for one year or more, I would strongly advise you buy for the longest period possible if you are intent on Personal Branding being a part of your professional arsenal.
Your Personal Brand Name is much like a garden or a child; it will need nurturing and care, it will constantly evolve and grow. This growth however is your responsibility, your will be the leader of Your Brand.
Want to find out more about Personal Branding and how to move your career ahead next year? Visit our site http://yourpersonalbrandname.com