Knowing Your Personal Branding Statement as well as you know your name is massively impressive for first time meetings. The words that best describe your purpose and allow others to easily understand how you fit into their world provides a huge benefit for productive communication and understanding between you.
When we meet a group of people it is much like meeting a heard of Zebra we are all black and white, some bigger, some smaller some noisy others quiet each is unique it is not always easy to see at first glance. It is for this reason that is so important to know identify and own your Personal Branding Statement, and be able to do this almost like a ‘handshake’. Your Personal branding Statement is your natural opening greeting, its’ words describe you and allow you to claim your area of crowd appeal.
Does Your Personal Brand Statement already exist?
By default you may already have a Personal Branding Statement and you may not like it, People who know you may have already got a set of words that they think quantifies you. It may be something like” the guy who leaves the office first” “jerry the sandwich guy” Mary ‘the Cake Person’, are you happy with these words or would you rather choose your own words and be known for them.
The world of work and employment has changed and is still changing, companies are looking for people that stand for something, and that already have a following that are already on their own path that stand out. People that could almost be described as mini businesses, yours is the business of you, it is your connections, your virtual or digital halo or footprint, Your Personal Brand Statement that you are known by.
Your Personal Brand Statement is much like a company’s mission statement and this is where a company begins. A company is created to pursue a set of purposes with the aim of achieving targeted results. The same theory applies to your Personal Branding Statement, you want to steer your life in a certain direction and you will only achieve this with purpose and intent.
Know when you choose your words you will have to live up to them, these are your sound bites that represent you.
Allison Rimm, author of The Joy of Strategy: A Business Plan for Life
“Every great strategic plan starts with a declaration of an entity’s purpose that expresses why they exist, what they value and what they intend to accomplish,”
Finding and establishing Your Personal Brand Statement is not always so easy, it takes time to drill down and quantify your unique selling points. Your Statement tells others what you are good at, who you serve and how you are unique.
Here are some well-known ones:
OPRAH WINFREY, FOUNDER OF OWN, THE OPRAH WINFREY NETWORK
“To be a teacher. And to be known for inspiring my students to be more than they thought they could be.”
SIR RICHARD BRANSON, FOUNDER OF THE VIRGIN GROUP
“To have fun in [my] journey through life and learn from [my] mistakes.”
ENISE MORRISON, CEO OF CAMPBELL SOUP COMPANY
“To serve as a leader, live a balanced life, and apply ethical principles to make a significant difference.”
What Words will You Choose for Your Personal brand Statement?
Now it’s your turn..
Who are You? What do You do? What do you do that’s different? How are you different? Where are you? How do you affect the world? How will you change my world? How will I be different after knowing you?
“Mary makes woman beautiful in Manchester and is known as the Channel of Hairstyling.
“John creates beautiful Water Gardens featuring Koi Ponds in Birmingham”
In all likelihood your Brand will grow and change with time and it is always good to review your Statement. Your Personal Brand is the home of the business called you, it is a living breathing entity that is constantly moving and changing as it progresses.
This is a great video by Jalanda James who is a Personal Branding Videographer and she tells us that it is far better to be simple. Cut out the ‘WooWoo’ words.. ‘WooWoo’ words are phrases like ‘shine your light’ ‘stand in your power’ ‘own your truth’ – these words mean nothing. It is far better to be simple and say what you are, how you can help and why you are unique, simply put. People understand really authentic honest people, so just be you. Relax into the exercise and enjoy and upon completion fill out your profile and start Your Personal Brand Name Journey.