Personally Branded Websites will become a strong part of a person’s Business Assets as we move into an era of Professional Contract Employment and Brand Collaboration.
Are You Ready? Do You have Your Own Personally Branded Website?
Braden Kelley from Innovation Excellence via his article “Role of Personal Branding in Innovation” has this to say:
“… the world continues to move away from being a place where employees expect to have jobs for life, and fight against any change to this paradigm, to a world where portfolios, personal branding, and project-based work will become more common in an increasing number of industries. The evolving world of work is becoming a world in which individuals will need to be really good at collaborating and playing well with others, while also honing their skills at standing out from the crowd. At the same time, the external perception of your network value will expand from a focus on internal connections to also include the talented minds you might know outside the organization that can be brought in on different projects or challenges.”
See more at: Innovation Excellence
His article articulates our thoughts so well he goes on to say:
“But in the most progressive organizations, they not only provide a way to better harness a more complete set of their employees’ skills, abilities and talents to more than one job description, but they also find a way to harness more of the skills, abilities, and talents that employees are currently realizing outside the organization in their hobbies, volunteer work, or other places.
And the successful organizations of the future will not stop there. They will also harness the connections their employees have outside the organization to increase the innovation capacity of the organization, and better engage not only partners in helping to fulfil the needs of different job descriptions, but they will also even engage their customers in achieving the work of the organization.
Where customer or partner skills, abilities and talents intersect with the job requirements, work can get done, and where customer or partner skills, abilities or talents intersect with employee skills, abilities or talents intersect, communities and connections have the chance to form and be nurtured. This is what organizations of the future will look like:
The collaborative economy will also push businesses to reconsider their main goals. Quality will dominate over quantity in this emerging landscape but this is something that corporates can turn to their advantage by, for instance, focusing on attracting loyal customers instead of going for pure numbers.
Petty writes in his article here: Innovation In a Sharing Economy
“One other consideration is watching the market closely, but not just in the traditional way. More attention should be given to a company’s own workforce,” Petty notes,” and communication channels should be constantly open because a company’s employees are a key source of informed feedback about its products or services. Keeping in touch with employees will help any business tailor more engaging relationships with its customers in a sharing economy”.
IT professionals will need to work with the human resources (HR) department and the rest of the company to make sure that every employee realises they are responsible for customer care, even if they don’t work with customers.
“You can’t stop what people say on the internet, or on Twitter. You just have to accept it and ask ‘How can I make sure in a decentralised world, that every single employee tries to keep customers satisfied?,” he said.
The Internet has changed the way we perceive ourselves, compete for jobs and work collaboratively. Personal branding is the way of the future, and, as marketing guru Seth Godin says,
“Many of us are taught to do our best and then let the world decide how to judge us. I think it’s better to do your best and decide how you want to be judged and act that way.”
Professional Contract Opportunities for the Future
Professional Contract Employment is the Future. That’s why if you don’t want to find yourself at a disadvantage, you need to think carefully about your Personal Brand Name Website today and take control by launching your own Personal Brand Name website. Ensure Your Professional Contract opportunities of the future by creating Your own Personal Brand Website.
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