The Secret sauce to Exploding Sales and Company Brand Equity is found via Personally
Branding Your Employees.
Did you know Your Company can literally explode your sales ratio and catapult your brand equity via instituting Employee Personal Brands?
CEO’s, CIO’s and CFO’s imagine if you could increase your sales force by the size of your staff, that every member of your staff was also a sales person for your company, would your turnover increase? You bet it would. Would your company enjoy a bigger reach? Would your brand strengthen? Of course – Could you do this? Yes easily.
How could you easily increase sales and brand equity via Employee Personal Brands?
If you agree that each of your employees is an integral part of your organisation, then it is time to invest in these employees and platform each and every one of them via a Personally Branded website. Yes this is a big leap however there are huge benefits all round.
The process will focus every employee on their goals, their strengths and weaknesses, each will find their passion and their purpose. Additionally all will become via this process digitally fluent, providing your organisation with a massively strong and responsible voice.
I have experience of this process as we have provided Personal Brand Websites for our Financial Consultants at Sweidan & Co via the services of www.yourpersonalbrandname.com. Each person is provided with a Premium Word Press site offering an About Me page, Resume page, testimonials and blog space. The sites are connected to their social profiles and to the main company site, providing your company site with excellent SEO advantages and a far wider reach.
Today’s Business Currency is Connections – Grow Yours
Much like Google + circles, your company is Google + and you have your staff in your circle and these staff have their friends, family, influencers in their circles all are connected and connected to others. These circles keep growing and interacting, they breed trust and transparency, and they pull others into the circles. These people become advocates and customers of your company.
Do you see how you can very quickly grow trust in your company, how your employees will appreciate the investment you have made in them making them convincing brand advocates who in turn bring with them their own tribes of people into the company stable. This cycle keeps on growing and expanding, your employees are responsibly blogging on their niche areas of expertise, and hence they are growing their authority.
Their increased authority is attracting new followers and you/ your company is seen as the umbrella organisation to this organic mushrooming of informative and enlightening information therefore brand trust and klout grows.
Via one small yet comprehensive tweak of Employee Personal Branding you can change the character, connectivity and growth of your company and your employees. The process of Personal Branding very often unlocks hidden potential and fuels employee growth providing your company with an even stronger workforce. The added competence of publicly proclaiming the digital fluency of associates is indeed a weighty accomplishment.
Each employee’s digital voice is responsible as it is attached firstly to their personal brand, negative or irresponsible posts or comments will not exist as these would impact on their personal brand and future progression.
Another hidden benefit of providing employees with their personally branded website is that via their connection to your main company site a great deal of SEO is earned. Your company site is now surrounded via employee satellite sites that refer to and interact with the main site.
Not only are your employees acting as sales agents and brand advocates they are also your best customer service professionals. We all know ‘People like to do Business with people they know, like and trust’, you now have an army of advocates that people can get to know via their sites, read their posts, watch their videos and interact with on their social media profiles.
What are the final results of Personally Branding Employees?
You have grown your workforce’s power to become an extremely effective tool to grow your company’s share in the market.
The perception of your company will change too:
• As you are seen to be a place where people matter,
• Where the company is treating their staff as their clients first,
• A place that would be great to work for,
• Hence you will be attracting the strongest talents
• Your company is seen as an innovative company,
• A leader in its field.
Employee investment is a wise investment as ‘Business begins and ends with People, impact on a person’s feeling and you will have made a lasting impression’. Impact on your employees emotions, you will engender a workforce that is loyal and happy to go the extra mile for the common good. Invested employees enjoy work, learn more, do more, advocate the company and in turn create business.
Want to know more or ready to take a leap into the future of connected business then visit www.yourpersonalbrandname.com