“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the person does. . .” –Howard Schultz
Because www.susanhomesrealestate.com the real estate queen comes in at first place,Susan has a Personal Brand Website. You see her photo next to the description of luxury homes in the golden valley area, in Google search as the first option, exactly the area you were looking for.
On clicking on her description you are taken to her site, where not only does she offer you a selection of the best homes in the area but there is also an about her page and a video. You watch the video, now you feel like you know her already, further into the site you find testimonials and surprisingly one is from somebody you know.
Susan tells you about the area, the schools, medical facilities, vets, and shopping in the area. Wow this woman is good, she is also displays her social media profiles so you can get to know her a bit better.
Buying this new home is going to be easy; though there is a nagging thought in the back of your mind perhaps she is too busy to see you, especially if she is on first page of Google. Your perception of Susan is that she is an authority within her field and maybe too busy to meet with you.
Later that day you call your friend to find out more about Susan and what his experience of buying a house through Susan was like. He tells you it was all good that’s why he offered the testimonial and says that Susan still keeps in touch, in fact she has put him in contact with a number of home service contractors such as their baby sitting service and also a local handyman.
Susan’s Personal Brand Website
This sounds good. You look up her site this time on your mobile phone and sure enough her site is still at no 1, now you fill in her contact form and wait for her call. Within an hour she has called you back and set up appointments to view potential houses. Not bad for a mornings work.
You meet Susan the next day and on meeting it is like de-javu as you feel you already know her, her photo and video were that good, this feeling of knowing her already makes all the difference, it is like meeting an old friend.
Susan’s onsite Contact Forms
Because you filled out Susan’s form she has an idea of what you are looking for and sure enough has done the homework and is about to take you to what she thinks are homes you would like. This whole process has been great, so much better than scrolling through countless pages of property without any real knowledge of the area or of the property.
Susan knows each property well and has a good relationship with the sellers and is happy for you to bring in engineers and surveyors. The whole process is transparent and you feel safe, super important when buying a home one of the biggest investments you will ever make.
“Transparency, honesty, kindness, good stewardship, even humor, work in businesses at all times.” –John Gerzema
Susan has a Blog
Sometime later at home you decide to go back to her site and notice she recommends conveyance’s and even mortgage suppliers. The whole process can be orchestrated via her site. Looking still further you notice she has a blog and you start reading, here you learn about the various areas in the neighbourhood, the schools, cultural activities and stats on crime. Susan talks about renovations and ROI for property, simple fixes and even decorating tips.
“Great stories happen to those who can tell them. ” –Ira Glass
Her articles illustrate her passion for property, the area and her knowledge particularly financial, yes you are definitely in good hands. Will you buy through Susan, I would say there is a good chance, and will you tell other people about Susan, yes again, has this website worked for Susan most definitely. Could a website like this work for you in your business? Perhaps something to consider..
“Life is really simple, but we insist on making it complicated.”- Aristotle