Your Personal Brand Name & Company Brand collaboration equals a win win for all, for You, the Company and its Clients. Your Personal Brand Name is unique; it is your emblem, your logo, your icon, your business of which you are the CEO.
Contract Employment through Personal Branding
Companies are beginning to understand that employing you along with Your Personal Brand, that is Your business, is indeed a good thing, You have quantified via your brand what you are offering and been upfront about pursing your own, business, your own brand in tandem with Company needs.
Companies are fully aware of the statistic that states:
“on average a young person will have 15 jobs during their career each lasting only 3 years”.
Employee Turnover is a huge cost to Companies
The repeated turnover of staff is costing companies plenty, besides the time it takes the HR department to find a suitable person it is the cost to company and agency that is prohibitive. To employ the services of an outside contractor makes a lot of sense and I believe more and more companies will think along these lines, hence the urgency for creating Your Personal Brand Name Website asap.
When you enter into a contract with a company under the Umbrella of Your Personal Brand Name you are bringing so much more than just a representation of yourself. You are in effect bringing your tribe, your connections, your blog and you’re your social media channels and all of the spheres of your business should benefit from the association with the new Company as should the business who employs your services.
Your Personal Brand will help strengthen the Company Brand
The company not only looks at you as a talented individual but as someone who has a following someone who understands their strengths and weaknesses and believes they have something worthwhile to offer your company.
A company employing somebody with a Personal Brand already has an idea of the person and what he/she has to offer, boundaries and limits are set and both understand the importance of each other’s brands and hope that the joint venture will strengthen both.
Futurist Thomas Frey says:
the world of work is going to turn upside down as 2 billion jobs — half of all employment on the planet today — will be gone by 2030.
Is the traditional employment role being faded out already? Are companies opting for choosing specialists contractors? If this is the case, then how can you manoeuvre yourself into a position to be seen as a specialist contractor?
As companies move towards bringing in contractors as specialists to spur their growth in a certain direction it would seem that the importance of having a Personal Brand Website is invaluable. A contractor with a Personal Brand is an engaged employee as he/she is there for a purpose and to see the project through to completion, there is satisfaction.
According to Bruce Rayton of the University of Bath, School of Management,
70% of engaged employees have a good understanding of their customers’ needs, while only 17% of disengaged employees could say the same. This resulted in higher customer satisfaction.
Evergreen Marketing exists for both parties from this collaboration
Any student that has attended a top University such as Harvard, Stanford, Oxford or Cambridge is extremely proud to highlight this on their resume. Many of the universities in turn are extremely proud of their past students and their names ring loud in the hallowed halls, acting as inspiring examples for present students. The same can be said for business collaborations.
Former Google employees boast the fact they once worked for Google or Mashable, Apple, Forbes etc. and in turn Google boasts about its employees and often highlights them, Matt Cuts is a good example. Both wear the badges of their former engagements and these carry into their future. In conclusion Your Personal Brand Name and Company Brand Collaboration benefits both parties long after the association is completed.