Firstly I want to set the record straight On Your Personal Brand Name, creating a Personal Brand Name is NOT a Me Me Phenomenon. (full article here)
It is about introducing to the greater on-line world an interesting and maybe even remarkable human being, YOU, one that touches our emotions and in some way changes us, one we are grateful to have known.
An authentic Personal Brand Name is one that has passion, soul, humility, compassion, and determination, a person that makes mistakes and is not afraid of admitting them, and somebody who asks for help and admits to their own limitations.
A Personal Brand is not set up with the intention of Personal Gain; it should be set up as a record of what You offer, How You can Help, what is it You can Uniquely provide.
I believe that before You get started, You need to take a long hard look at what it is that makes you unique within Your field, perhaps it is the emotion that drives you.
I thrive on helping others to succeed and I believe that creating their Personal Brand Name will set them apart, because I believe fervently that that is what is required to communicate effectively, it is in effect humanicating business.
As a professional SEO, this is where I believe I can offer companies and individuals the most value as the Web and marketing has finally come on board with celebrating the merits of humanizing our experiences. Companies are beginning to understand just how important their people are. We know that a company may be competitive on price but most often it is the people who deliver these products, that defines the company.
As individuals we want to connect to people – real people, not airbrushed, photo-shopped fakes of what might be.
We relate to people who are ‘Normal’, who are not the cover on Vogue but rather the person next door, a dedicated nursing sister at the local children’s hospital. This story we like, we are not threatened by, and we don’t feel inferior to; we are after all, every one of us, just human.
We warm to people who show humility and humor, people who care, people who are mindful of others, and who stand as an example of good. We follow others that have achieved remarkable results i.e. Richard Branson, Mother Theresa, and Mandela. We too are fascinated in people who are not always best friend material, yet their actions and achievements intrigue us i.e. Donald Trump, Steve Jobs.
These people are admired as they are not aiming for their likability factor, they are simply being themselves, remarkable most definitely, but your preferred companions, maybe not.
These people celebrate their authenticity, they are who they are and will not change!! There is merit in that of course and perhaps over time you too will find the confidence due to your success to emulate them. I would prefer to be compared to Mandela for telling the truth emancipating people and ultimately a nation.
Your Personal Brand Name is your flag, it is your piece of ground where you place your mark, if others identify with Your Mark they will follow you, warm to you, want to know you, and refer to you…This is where the strength of Your Personal Brand name lies.
Your Defining Factor Is Your Personal Brand Name, it cannot be replicated or destroyed but instead provides the Platform to illustrate Your Unique expertise within your area of Industry